capeSF “Fans Up” on Facebook and other Social Networks

The Cape Girardeau Storytelling Festival (capeSF) is rapidly gaining much-needed exposure on social networking sites such as Facebook, Twitter and online blogs. Now a featured blogger on the Southeast Missourian newspaper’s website, Public Relations and Marketing Director for the Cape Girardeau Convention and Visitors Bureau and capeSF Committee member, Stephanie Lynch, has put her own “spin” on her experiences with the event as it was introduced this past week.

“I am so excited to be involved with capeSF. The lineup of this year’s storytellers is just incredible. These performers are the best of the best. They’ve performed all over the world and been involved with some of the biggest producers of entertainment,” says Lynch.

This year, the CVB is integrating new methods of media like Facebook and Twitter to help reach a broader demographic of festival goers. With the average age of a festival fanatic being 55-70, the CVB felt that younger generations are missing the mark when it comes to live entertainment and knowing what capeSF is all about.

“The challenge we have is to make our festival interesting and relevant to the 18-40 demographic,” said Lynch. “We believe that if we utilize technology like Facebook, Twitter and online blogging, a different generation of people will begin to realize that capeSF is not just an event their grandma can appreciate. A storytelling festival really is a once in a lifetime opportunity whether your 18 or 80. ”

In only 3 weeks, the Storytelling Festival’s Facebook Fan page has over 500+ fans and is increasing daily.

“The people who use online social networks like Facebook and Twitter are simply seeking what’s new, what to do, why it matters, and how it’s different. capeSF is the perfect event to broadcast over social networks because it checks all of the boxes: it’s new, it’s an event and it’s different because it takes place outside and it’s not something you can experience every day. We are still doing our homework to build a clear and compelling message to reach those who we believe would love to hear the tales,” said Lynch.

For frequent festival updates become a fan on Facebook or follow us on Twitter @capeSF, and of course follow the tale on the Southeast Missourian blog at www.semissourian.com/blogs/capecvb for insider information, stories and more!