Southeast Students Create "Most Interesting Man" Video to Promote capeSF

Southeast Missouri State University students Coleman Bonze, Caleb Dunn and Ryan Bolinger, under the direction of Dr. Jim Dufek, professor of Mass Media, created a viral video for the Cape Girardeau Storytelling Festival.

Brittney Ruopp, capeSF Marketing intern, found a commercial online starring "The Most Interesting Man in the World". The capeSF marketing team spoofed that commercial and came up with a viral video. The goal is to upload it onto YouTube, then email it, Facebook, Tweet it, and share it in order to generate buzz about capeSF that makes sense to the festival--as a fun, entertaining event.

"I contacted Dr. Dufek's university students because I thought they would be the perfect crew to handle our video needs. I wanted to create something that would package the festival in a fun quirky way so that the 18-40 demographic would know that capeSF is an event that is meant for them. The spots do that in a big way," says Stephanie Lynch, Director of PR and Marketing for the Cape Girardeau Convention and Visitors Bureau, primary sponsor of capeSF.

The video, stars Dr. Joel Rhodes, History professor at Southeast, and co-producer of the Cape Girardeau Storytelling Festival and features Kelli Wille and two students from Gamma Sigma Sigma, Casey Hinkebein and Amanda Carter. You can find the video on YouTube, Facebook, and Twitter.

"The video shoot was a lot fun. We shot it at The Library bar in downtown Cape Girardeau. The whole experience was something I'm going to remember for a long time," says Brittney Ruopp, intern for the Cape Girardeau Convention and Visitors Bureau and capeSF.